Content Marketing Manager
[email protected] · (828) 555-0129 · Asheville · https://nadiacruz.example.com
Professional Summary
Content writer and strategist with 7 years in marketing, the last 4 running a freelance practice for 14 clients in healthcare, outdoor recreation and software. Plan, write and measure content that brings in search traffic and email sign-ups, and manage projects from brief to invoice. Looking to build one company's content program full time instead of pieces of many.
Work Experience
Freelance Content Writer and Strategist, Nadia Cruz Content (self-employed) Apr 2022 – Present
- Wrote and managed content for 14 clients; 5 kept me on monthly retainers of 6 months or longer.
- Planned and wrote 90+ articles for a regional home health agency; organic search visits grew from 4,000 to 19,000 a month in 14 months.
- Rewrote the 5-email welcome series for a hiking gear brand; open rate rose from 31 to 44 percent and first-order rate from 2.1 to 3.4 percent.
- Built a content calendar and style guide for a scheduling software startup that its 3-person marketing team still uses.
- Ran the business side alone: proposals, contracts, deadlines and invoicing for $86,000 in 2025 billings.
Marketing Coordinator, Blue Ridge Regional Health Jun 2019 – Mar 2022
- Wrote and scheduled the monthly patient newsletter for 42,000 subscribers.
- Coordinated 2 website redesigns with an outside agency, rewriting 60 service pages.
Skills
Content strategy and editorial calendars · SEO keyword research (Semrush) · Email marketing (Mailchimp, Klaviyo) · WordPress · Google Analytics 4 · AP style · Client and project management
